RealEstate Pro — Meta Ads Campaign
Achieved 3× ROAS and 58% lower cost per qualified lead for a premium residential project in Delhi.
The full picture
RealEstate Pro was launching a premium residential project in South Delhi with ₹5 lakh per month Meta Ads budget. Previous campaigns delivered leads at ₹12,000 per qualified lead — too high to be profitable. They needed to reduce CPL while increasing lead quality.
Client Requirements
Technologies
Team
Full-funnel breakdown
What we were up against
The existing campaigns were using broad targeting with generic "luxury flats" creative that wasn't resonating with genuine HNI buyers. The Meta Pixel wasn't properly configured, lead quality was poor, and there was no retargeting infrastructure in place.
How we solved it
We rebuilt the entire campaign architecture: fixed pixel tracking, created five distinct audience segments based on behavioral signals of affluence, produced lifestyle-focused creative that spoke to aspirations rather than features, and built a 3-stage retargeting funnel that nurtured cold traffic toward appointment booking.
How we built it, step by step
Account Rebuild
Pixel reconfiguration, audience research, CRM integration, and full campaign architecture redesign.
Creative Production
Lifestyle photo shoot direction, video ads production, carousel creative, and copy variations for 5 audience segments.
Launch & Test
Controlled campaign launch with ₹50K testing budget, rapid A/B testing across audiences and creative.
Scale Winners
Scaled proven audience-creative combinations to full budget. Added international NRI targeting.
Optimize & Retain
Retargeting sequences for warm audiences, lookalike expansion, and CPL optimization.
Inside the product
Real problems, real solutions
HNI Targeting on Meta
Meta doesn't have explicit income targeting in India, making genuine HNI targeting indirect.
Created behavioral proxy audiences using signals like international travel, luxury brand engagement, premium credit card product interest, and high-end vehicle ownership — validated against existing buyer data.
Long Purchase Cycle
Premium real estate has a 2-6 month purchase cycle, making short attribution windows misleading.
Extended attribution windows to 28-day click, 7-day view, and set up CRM tracking that followed leads through the entire sales funnel to booking, attributing each touch correctly.
Dhivin restructured our entire Meta Ads approach. The quality of leads improved dramatically — we're now talking to people who actually have the budget and intent to buy. 3× ROAS in 60 days was beyond what we hoped for.
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